“It’s like a drug. I can’t kick the habit!” Kathleen explains why she loves being the first marketer in at high-potential startups, and what keeps her coming back to build successful teams again and again. We explore how to choose the right startup to join, and why she wants to meet the board before signing on. We dig into the challenges of working with first time founders, and marketing-savvy CEOs vs. technical founders. She also explains which functions she hires for, in what order, and why.
He built a community with crazy-high levels of engagement amongst his most important customers and prospects. He led with value, real value, and fought back internal departments and partners who wanted to jump in and extract value at the expense of the bigger prize. He built relationships, pipeline, and revenue, and he’s got the numbers to prove it. This is an inspiring story of challenging conventional B2B norms and staying laser-focused on customer experience and big long-term wins. Say hello to Symantec’s Steve Tso.