The No-BS Guide to Startup Marketing Leadership with Kathleen Booth

“It’s like a drug. I can’t kick the habit!” Kathleen explains why she loves being the first marketer in at high-potential startups, and what keeps her coming back to build successful teams again and again. We explore how to choose the right startup to join, and why she wants to meet the board before signing on. We dig into the challenges of working with first time founders, and marketing-savvy CEOs vs. technical founders. She also explains which functions she hires for, in what order, and why.

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2019 Steve Watt, The VP Marketing Show